ABSTRACT
Viral diseases initiated by Coronavirus (CoV) have become the major public health problems worldwide in the last two decades. The recent emergence of the deadly COVID-19 due to SARS-CoV-2 has created unprecedented pandemic situations around the globe making the need for antiviral molecules to treat it. Encountering the health conditions of the patients with synthetic molecules has shown some unpredictable results, including side effects. To face this complex situa-tion, natural products can be good sources of enormous treatment options with fewer side effects. Wide diversity, easy availability, and a good number of scientific researches on Asian origin natural products can be a great tool to meet this critical situation. This paper reviews the currently available Asian natural products with potential antiviral effects on CoV. It includes the potential natural products of whole plant extract, partial plant extract, isolated pure compounds, and isolated pure set of compounds. Besides, the available information of in vitro and in silico from very recent pa-pers are also summarized for the ease of future research. As a rapid search for a potential anti-CoV therapy is undergoing, Asian natural products will provide promising results but still, there are many challenges in front of us, including the robust in vitro assay to confirm the antiviral property, toxicity analysis, and fulfillment of regulatory needs. The use of appropriate natural products with the potential for a safe and more effective anti-CoV property requires multidisciplinary research with preclinical and clinical researchers, which will improve their clinical applications.Copyright © 2021 Bentham Science Publishers.
ABSTRACT
In the view of Philip Kotler, Nancy Lee, and Michael Rothschild (2006) "Social Marketing is a process that applies marketing principles and techniques to create, communicate, and deliver value in order to influence target audience behaviours that benefit society as well as the intended audience. Social Marketing does not work to exploit turnover or sales;rather the aim of Social Marketing campaigns is to change the activities in the society that will support the overall public of a country to use only competent lighting to preserve the energy or persuading more individuals to use seat belts. Our study is based on only India and this chapter explored how Social Marketing can bear a significant impact during COVID -19 pandemic and with the help of various reviews we will catch out the positive and negative effects of Social Marketing in COVID - 19 in India. Methods: A systematic review conducted on the recent COVID situation for the last one-year (i.e. published papers along the last one year) in Scopus, Web of Science, Science Direct and Sage. For this, we have searched digital marketing, restricted to the title, "Interest" and "Market", COVID lockdown. Results: Since the COVID has broken down for the past one year only and there are very few papers are published based on the very contemporary title considered for the article hence this study identified45 articles in the scientific literature, but only 17 articles were classified as eligible according to the previously established criteria. Discussion: This methodical review highlight the positively association between COVID on Social Marketing in digital era.